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Accueil > ressources > portraits de secteurs > secteur agroalimentaire > Analyse SWOT du secteur agroalimentaire

son analyse SWOT

Le secteur agroalimentaire transfrontalier est un des plus importants de la zone, il est composé de :

  • Ses forces

- La diversité des filières agroalimentaires présentes

- La présence de groupes de renommée mondiale

- Un secteur toujours en croissance


  • Ses faiblesses

- De nombreux projets d'innovation dans les PME/TPE... mais de petite taille

- Peu de capacité d'investissement dans les PME/TPE

- Manque d'identification en tant que zone agroalimentaire par les partenaires/investisseurs,... potentiels


  • Ses menaces

- Une hausse des importations plus forte que celle des exportations

- Le secteur perd des PME/TPE

- La difficulté pour ces TPE/PME de répondre aux exigences de la distribution / dépendance à la grande distribution

- Crises sanitaires et traçabilité

- Diificulté de s'adapter aux nouveaux comportements d'achat


  • Ses opportunités

- Des pôles de compétitivité (AQUIMER, NSL, MAUD, WAGRALIM), un pôle d'excellence en devenir, un cluster (Cluster Nutrition)

- Un nombre important de structures support (centres techniques, de recherche, fédérations,...)

- Développement de nouveaux marchés en lien avec les nouveaux modes de consommations

- Des circuits courts parallèles

- Le développement des aspects Marketing et communication

- Des innovations produits

- LE DESIGN